​About

• A brand protection company

• Focused on enterprise B2B companies 

• Legal, security, and marketing buyers

• Offered SAAS technology with managed and professional services

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Accomplishments

• Rebranded company and product

• GTM and market segmentation​

• Created a sales enablement and competitor analysis program from scratch

• Formalized packaging and pricing

• Launched market differentiating, patent-pending product, Appdetex Tracer

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Achievements

• $10M in revenues

• Launched partnership with leading data intelligence provider

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